When it comes to attracting diners to your restaurant and improving your bottom line, smart selling is one of the best options out there. Smart selling involves small tweaks and changes to the operations of your restaurant to increase sales and profits. Here are some easily implemented tips that will improve profit margins and drive sales volume.
Prioritise your menu layout
Your menu is a fantastic marketing tool and a way to sell guests on certain dishes you want to highlight. Your average guest spends just 3.5 minutes viewing a menu before making a decision. List your most profitable dishes in the first half of your menu with 8 to 10 items in each category. More options can slow down their ordering.
Describe menu items
Your guests need to be impressed by your menu and be convinced of its value. Use descriptions that appeal to the five senses (taste, sight, touch, smell, sound) and don’t forget to name the "best" ingredients.
Keep your staff informed
Your staff should know which are your most profitable dishes. Encourage them to give recommendations when appropriate.